As the web rapidly changes, so too does the style of writing that can best connect to readers. Users are increasingly busy, distracted by a million other things to click on, so crafting content that captures their interest, and keeps it, is challenging in ways it never has been before.
Josh Constine, technology journalist for TechCrunch, shares tips on writing engaging, effective, and entertaining copy for the web, referencing plenty of examples from apps and websites that do it right. Marketers, blog writers, or really just anyone fascinated with technology will likely learn a lot form this Q&A moderated by, the founder of Cascade SF, Andi Galpern.
Additional Resources from ProTech: