How to Prototype and Test Any Product in 5 Days

It is often said, "ship early, ship often," and most product teams are familiar with this classic building process: ideate, build, launch, measure, iterate, repeat. While this system can work, and has, it may not be the most productive. What happens when the original idea flops? Then, you've lost precious time and resources developing a product you don't want anymore. There's got to be a better way.

Daniel Burka and Jake Knapp, Design Partners at Google Ventures, have created what they call a “5-day design sprint.” A faster and more efficient way to create, design, and test a product, all in a single work-week. In this presentation, they walk us step-by-step through this process, using their client Blue Bottle Coffee as a case study.

The pair make an argument for why the well-known truism should be changed from, "ship early, ship often," to "learn early, learn often." This talk was delivered for Cascade SF.

Be sure to check out our other resources for designers. If you're ready to get coding, check out our list of upcoming HTML5 trainings.

Published January 3, 2014