Getting Psych: Learn How to Nurture User Interest

Darius Contractor, CEO at, shows you how to get people excited about using your website:

How do you make users click and come back?  Learn how to nurture user interest, the fuel of web browsing.  Increase their reserves by giving them interesting concepts, designs, and data. Maintain interest by minimizing user confusion and input.  Perhaps unsurprisingly, the same optimizations can be applied to the development team on the project.

Here are Darius' slides:

Published February 29, 2012