VP from Nielsen Company on Mobile Devices

In this video from App Developers Conference, David Gill, VP of Mobile Media & Marketing at The Nielsen Company is going to give you some insight into how mobile devices are defining how consumers shop and buy.

David's talk will encompass three main topics:

  • Background Conditions
  • Mobile and the purchase funnel
  • Contributing trends - Apps, QR Codes, DoD

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More Info:
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Published November 16, 2011