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PT1601
Training Summary
In this course, participants will obtain an overview of social media applications, how they are used in business, and how they serve as a strategic advantage for business
Prerequisites
Participants should have reasonable exposure to using Google , LinkedIn, Twitter, Facebook, or YouTube.
Duration
2 Days/Lecture & Lab
Audience
This course is designed for Capital One executives.
Course Topics
- Search media landscape
- How social media is used
- When to use social media
- Strategic advantages of social media
- How to measure social media impact
- How to monitor social media
- Business considerations for social media