Capital One's Social Media Brand (custom)

PT1601
Summary
In this course, participants will obtain an overview of social media applications, how they are used in business, and how they serve as a strategic advantage for business
Prerequisites
Participants should have reasonable exposure to using Google , LinkedIn, Twitter, Facebook, or YouTube.
Duration
2 Days/Lecture & Lab
Audience
This course is designed for Capital One executives.
Topics
  • Search media landscape
  • How social media is used
  • When to use social media
  • Strategic advantages of social media
  • How to measure social media impact
  • How to monitor social media
  • Business considerations for social media

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