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Google Analytics (GA) has become the premier tool for data analysis for web and app traffic. It provides insight for Marketing Departments, Business Intelligence (BI), site developers and others as to how the public is actually using a firm’s site. It is an essential plug-in to uncover where your visitors are coming from, how they navigate a site, what demographics they belong to and much more.
Before taking this course, students should have an understanding of statistics, marketing, SEO and advertising.
1 Day/Lecture & Lab
This course is designed for marketing teams, SEO practitioners, BI departments, and dev teams.
- Overview of Google Analytics
- Google Tags