Essentials of Pardot Lightning App for Digital Marketers PDX-101

Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions.
There are no prerequisites for this course.
3 Days/Lecture & Lab
This course is designed for Pardot Marketers, Business Users, and Salesforce Administrators.
  • Course Introduction
  • Salesforce Integration
  • Admin
  • Visitors and Prospects
  • List Management
  • Personalization and Email Marketing
  • Forms and Landing Pages
  • Lead Management
  • Lead Qualification
  • Lead Nurturing
  • Capstone
  • Course Wrap

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