Drive Sales with the Pardot Lightning App PDX-101

PT26076
Training Summary
Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this 3-day class, Pardot experts will show you how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company’s business forward. Learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales.
Prerequisites
There are no prerequisites for this course.
Duration
3 Days/Lecture & Lab
Audience
This course is designed for Pardot Marketers and Salesforce Administrators responsible for designing, building, and implementing marketing workflows and reports in the Pardot Lightning App. It’s also for Business Users looking to learn more about the Pardot Lightning App. This course is a great foundation builder for anyone looking to take the Salesforce Pardot Specialist Certification Exam.
Course Topics
  • Course Introduction
  • Salesforce Integration
  • Admin
  • Visitors and Prospects
  • List Management
  • Personalization and Email Marketing
  • Forms and Landing Pages
  • Lead Management
  • Lead Qualification
  • Lead Nurturing
  • Capstone
  • Course Wrap

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