This course explores the basics of designing, building and running a marketing campaign using IBM Campaign. This course prepares you to create the following components of IBM Campaign: Campaigns, flowcharts, offers, offer lists and table catalogs. A thorough set of hands-on course exercises is a major component of the course.
Before taking this course, participants should have a fundamental understanding of database marketing.
This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.
Upon completion of this course, participants will be able to: Navigate the IBM Campaign user interface Access your marketing data in IBM Campaign via table mappings and catalogs Design, build, test, schedule and run Campaign flowcharts Create and assign offers View flowchart reports and flowchart logs