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PT21501
Training Summary
This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports. If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course. Terms and Conditions: Ingram Micro - https://www.ingrammicrotraining.com/Terms-of-use.aspx; IBM - http://www.ibm.com/training/terms
Prerequisites
You should complete: Building Campaigns (9U010) or equivalent
Duration
2 Days
Audience
This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.
Course Topics
Describe the functional architecture of the IBM Marketing Platform and IBM Campaign Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler Manage security for users and objects Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation Configure IBM Campaign for data source access, set up audience levels, and create custom attributes Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization