Loading Course Schedule...
PT22380
Training Summary
Derivative Works Courses are developed by an IBM authorized Global Training Provider. The content of the course is based on IBM products and services. It offers skills or services that IBM does not offer in the course catalog today and are intended to compliment our existing portfolio. The course is developed by the Training Provider. IBM solely provides a market place to advertise the courses on our external websites, ibm.com/training and lists the Global Training Provider who owns the content. The first part of this bootcamp the course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. It prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns. In the second part of the class, participants learn how to build effective and high performing Campaign flowcharts, learn techniques for designing table catalogs, and use various utilities to become more productive with the product.The first part of this bootcamp the course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. It prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.
Prerequisites
You should have general knowledge of database marketing.
Duration
5 Days
Audience
This course is desinged for users of IBM Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.
Course Topics
Navigate the IBM Unica Campaign user interface Design, build, test, and execute Campaign flowcharts to support marketing tasks Access marketing data in IBM Unica Campaign via table mappings and catalogs Create offers and use them in Campaigns Understand the response tracking features of IBM Unica Campaign View the standard analytical reports Schedule flowcharts and read flowchart logs Create offer attributes and offer templates Incorporate user variables, advanced expressions, and triggers in Campaign flowcharts Build flexible and effective table catalogs Understand the response tracking attribution methods of IBM Unica Campaign Understand the way flowchart cells are managed by use of files and temp tables Build high performing flowcharts