Introduction to Successful Event Planning

Many organizations host or participate in a variety of events, large and small, throughout the year. When properly executed, events can deliver a tremendous return on investment in terms of exposure, education, market research, sales or other objectives. Conversely, the impact of a poorly executed event can also be substantial.All too often the very critical role of organizing events or coordinating participation falls to someone who has had no formal training in this field. Facilitated by a Certified Meeting Planner, this workshop will provide you with a sound foundation for planning and executing a wide variety of events: retreats, open houses, conferences or workshops, participation in trade or public exhibitions, gala dinners, receptions, and more.