Marketing Cloud Connect Essentials MCC-201

PT26080
Summary
The Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive course, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails, creating 1:1 journeys based on your Salesforce CRM data, and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.
Prerequisites
There are no prerequisites for this course.
Duration
4 Days/Lecture & Lab
Audience
This course is designed for:
  • Customers who will be connecting their Salesforce org to the Marketing Cloud using Marketing Cloud Connect.
  • The email digital marketer who will manage the email channel for their organization and who needs to know how to best leverage their Salesforce CRM data.
  • The Salesforce Administrator who is responsible for supporting users when Marketing Cloud Connect is installed.
Topics
  • Salesforce Marketing Cloud Overview
  • Marketing Cloud Connect
  • Connecting the Clouds
  • Personalized Digital Marketing
  • Synchronized CRM Data
  • Journey Builder

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