In this seminar students explore the qualities of excellent visual design and how they can be realized through the variety of technologies we use to publish today. Students will have the opportunity to take full advantage of the experience and knowledge of over twenty years marrying great cognitive design principles with electronic publishing technologies.
Students should have some experience with publishing or administering and/or purchasing publishing services.
2 Days/Lecture & Lab
This course is for everyone who communicates with visuals or leads those who do.
- How and why to chose color, for print and screen
- The differences between designing on paper and on screen
- Pitfalls to avoid when bridging channels
- The three properties of effective graphics and how to produce them
- Graphic file types when to use which
- The art of typography typeface, association, pictorial, size, emphasis, case, spacing, alignment, hierarchy... for both print and the Web
- How to excel using PDF files