Social Networking Strategies & Tactics for Business Success

Summary

In this course, the student will use PC lab exercises and view demonstrations to develop web search, writing, and metric skills for social networking applications-as they relate to achieving business goals in the workplace setting.

Prerequisites

The student should have reasonable exposure to using Google(, LinkedIn, Twitter, Facebook, or YouTube.

Duration

2 Days/Lecture & Lab

Audience

This course is designed for business professionals in sales, marketing, human resources, recruiting, training, information technology, and business development.

Topics

• Search engine fundamentals
• Social networking applications
• Web search strategies
• Web search tactics
• Copywriting techniques
• Business metrics for social networking