This class teaches the skills of how to conduct field studies including how to set up and deploy behavioral customer research; facilitation and observation skills; data analysis and reporting. The topic covers Personas in detail and we discuss how to capture and transfer the data used to develop personas. User research is a core UX skill, this class teaches you how to do your own research successfully.
No pre-requisites. Just an interest in usability, UI design and how to conduct qualitative research.
1 Day/Lecture & Lab
Product managers, Business Analysts, Managers or designers. Anyone involved in requirements gathering or designing user experience.