IBM Opportunity Detect enables you to look for specified customer behaviors and patterns in your customer data and identify them for outbound marketing efforts. In this course you will learn and practice the fundamentals of building precise and detailed detection algorithms for event-based marketing campaigns. Starting from customer transactional data, you will learn how to design and configure the components of the logic employed by Opportunity Detect trigger systems (detection algorithms). Using its user-friendly environment and all its capabilities, you will design and fine-tune event-detection logic and also learn the fundamentals of deploying those capabilities.
You will derive the most benefit from attending this class if you … • Have some programming skills • Have ability to execute elementary SQL • Have ability to do temporal reasoning • Are conversant in marketing business concepts • Understand the high level dynamics of building outbound and inbound marketing campaigns • Have good understanding of the data encapsulated in business transactions in your industry • Have good understanding of your company's business processes that generate transactions of value for marketing
This course is intended for: Marketing Managers Marketing Analysts Marketing IT and Administration staff